We are living on the information age, where content has a predominant place. We, as users, have so much access to information, that we can feel overwhelmed sometimes.
If we create useful content, with defined objectives and targets, it will help us increase our presence and visibility.
One of the main goals of content creation is to get the attention of users, which, for sure, can be difficult to get.
When we communicate something, we should stop for a minute and think who is going to read. We must leave aside what we know or what we want to tell. The idea is to feed users with high quality content, so that they become a reference and the ambassadors of our brand or service.